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Where Data Meets
Pop Culture
Exploring the connection of analytics and entertainment through data-driven stories about streaming, box-office trends, and the algorithms that shape what we watch.

The Scariest ROI in Hollywood: A Data Deep Dive into Horror
Hollywood spends hundreds of millions chasing the next Avatar or Avengers. But buried in 25 years of box office data is a genre that has been quietly outperforming every blockbuster ever made, on a fraction of the budget, with no stars, no sequels, and no safety net. The numbers are not even close.
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